Oak & Fable

1. Introduction

Welcome to Oak & Fable (“we,” “us,” or “our”). We operate the website oakandfable.com (the “Site”) and are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

We collect information you provide directly to us, information collected automatically when you use the Site, and information from third parties.

Information You Provide

• Name, email address, phone number, and billing/shipping address when placing an order

• Account credentials if you create an account

• Payment information (processed securely via our payment processor — we do not store full card details)

• Communications you send us including customer service inquiries

• Reviews, ratings, or other content you submit

Information Collected Automatically

• Log data including IP address, browser type, referring URLs, and pages visited

• Device information including hardware model, operating system, and unique device identifiers

• Cookie and tracking data — see Section 6 for details

• Purchase and browsing history on our Site

Information from Third Parties

• Social media platforms if you connect an account or interact with our social content

• Analytics providers including Google Analytics

• Payment processors including Stripe or similar services

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including sending order confirmations and shipping updates

• To create and manage your account

• To respond to your inquiries and provide customer support

• To send transactional emails related to your purchases

• To send marketing communications where you have opted in — you may opt out at any time

• To improve and personalise your experience on the Site

• To analyse usage trends and measure the effectiveness of our marketing

• To detect, prevent, and address fraud, security breaches, or other harmful activity

• To comply with legal obligations

4. Sharing Your Information

We do not sell your personal information. We may share your information with:

Service Providers

Third-party vendors who perform services on our behalf, including payment processing, order fulfillment, shipping carriers, email delivery, analytics, and customer support. These providers are contractually obligated to use your information only as necessary to provide services to us.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or where we believe disclosure is necessary to protect the rights, property, or safety of Oak & Fable, our customers, or others.

Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transition, your information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on the Site.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Order records are typically retained for seven years for tax and legal compliance purposes. You may request deletion of your account data at any time subject to legal retention requirements.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you. Cookies are small text files stored on your device that help us provide and improve the Site.

Types of Cookies We Use

• Essential cookies — required for the Site to function, including cart and session management

• Analytics cookies — help us understand how visitors use the Site (e.g. Google Analytics)

• Marketing cookies — used to deliver relevant advertising and track campaign effectiveness

• Preference cookies — remember your settings and personalisation choices

Managing Cookies

You may control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site, including your ability to complete a purchase. Most browsers allow you to refuse new cookies, delete existing cookies, or receive a warning before a cookie is stored.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you

• Correction — request correction of inaccurate or incomplete information

• Deletion — request deletion of your personal information, subject to legal obligations

• Portability — request your data in a structured, commonly used format

• Opt-out of marketing — unsubscribe from marketing emails at any time via the unsubscribe link or by contacting us

• Restriction — request that we restrict processing of your information in certain circumstances

To exercise any of these rights, contact us at privacy@oakandfable.com. We will respond to your request within 30 days.

8. California Residents — CCPA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, disclose, and sell

• The right to delete personal information we have collected from you

• The right to opt out of the sale of personal information — we do not sell personal information

• The right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at privacy@oakandfable.com or write to us at the address in Section 11.

9. Children’s Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete such information promptly. If you believe we have inadvertently collected information from a child, please contact us at privacy@oakandfable.com.

10. Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL encryption, secure payment processing, and access controls.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Oak & Fable

Email: privacy@oakandfable.com

Website: oakandfable.com

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the bottom of this page. For material changes, we will provide a more prominent notice, such as an email notification or a banner on the Site. Your continued use of the Site after changes become effective constitutes acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Last Updated: July 1, 2026